Strategy is everything. Be thoughtful about it.
Oxbow’s unique vision, thorough process, and tactful execution are what set us apart. We’ll craft a plan for you to effectively achieve your marketing goals, avoiding redundancy and outlandish media spending. Today, a fast-paced, multi-platform approach is crucial. From research and planning to reporting and analytics, our process is intentionally iterative... and we’ll be damned if it doesn’t drive results.
Paired with our award-winning creative, Oxbow’s strategy team is here to help you grow your audience, build awareness, and convert prospects like it’s our job... because it is.
Strategic Process
Research & Discover
Find the truth even if it's tough to hear.
· Research
· Audience Development
· Goal Setting
· Comprehensive Digital Audit
Plan
Make a road map supported by data.
· User Journey Mapping
· Concept Development
· Content Creation
· Channel Selection
· Strategic Planning
· Brand and Communications Planning
Activate
Press play, and pause if need be.
· Social Media Marketing
· Owned, Earned, and Paid Media Planning
· Search and Display
· Media Buying
Refine
Watch and listen to test and optimize ”on the fly”.
· Trend Identification
· Testing
· Optimization
· A/B Testing
Analyze & Report
Assemble and organize the data to tell a story (non-fiction).
· Exposure
· Engagement
· Effect
· Analytics
