JP Morgan Chase


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Anatomy of Series

JP Morgan Chase | Animation Series

Mortgages, mobile banking, and Home Equity Lines of Credit.  There's a world full of choices for how you handle your finances. The problem is, sometimes  you feel like you have to be an economics expert to understand the best of them. Oxbow partnered with JP Morgan Chase to create a series of four animations showing how to use their products and services, highlighting their user-friendly experience. 


The Approach

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Being a series, we were tasked with making all four animations stand out and apart while still adhering to the same approachable style. We dove into each individual storyline, creating unique characters and environments. 

We tried our best not to hum "I'm Blue" by Eiffel 65 while working.

The series is filled with fun quirks and surprises - we wanted to keep the viewer engaged for the entire length of each animation, so they could absorb as much as possible about the benefits of each product or service.




The animations were posted on Chase's social channels and media site over the course of a couple months, and were well reiceved; ___.