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HBR Subscriber Benefits

HBR approached Oxbow to help communicate the value of HBR.org features in an effort to maintain subscription growth and customer loyalty through an animated walkthrough.

 

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HBR Subscriber Benefits

Harvard Business Review | Animated Walkthrough

Last year, Harvard Business Review scaled back their annual number of print magazine issues for subscribers. However, subscribers now have access to a number of exclusive features on HBR.org. HBR approached Oxbow to help communicate the value of HBR.org features in an effort to maintain subscription growth and customer loyalty.

 

THE APPROACH

 
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Piggybacking off the release of an entire new HBR digital experience, we created a sequence heavily inspired by the user-interface of the product itself, utilizing clean kinetic typography and a diverse yet controlled use of color. In order to convey the ease, convenience and monumentality of the content provided by the platform, we created a suite of colorful vignettes to bookend the UI walkthroughs; a miniature cast of characters playfully interacting with larger-than-life HBR content.