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Blue Cross Blue Shield | Microsite
Health insurance options aren’t often the top of everyone’s personal reading lists - their length and formatting is usually geared towards lawyers and computers, when in reality it’s small business owners and families who are trying to parse through the material, just trying to find the best option out there.
Blue Cross Blue Shield decided to take an innovative approach in explaining the benefits of their new program, “Blue Edge.” In partnership with HMC, Oxbow created a dynamic and easy-to-understand microsite outlining how the program works.
Through movement and fresh eye-catching content, the site kept visitors entertained while leading them through all of the material needed to understand the program.
On-brand quirks and bursts of movement (activated upon scrolling) kept visitors engaged throughout their journey through the site.
Easy to read, clear, and concise formatting were key in making sure the material at hand could be easily digested.