Work → LOLA 2
For Women, By Women
LOLA | Animation
The average woman uses more than 10,000 tampons over the course of her life. That's pretty staggering.
Something else that's pretty staggering? The FDA doesn't require feminine care companies to disclose the ingredients in their products. LOLA is disrupting the feminine hygiene industry with seemingly-obvious values: transparency, convenience, and personalization. Oxbow partnered with LOLA to capture their essence and value with two animations for acquisition campaigns.
Armed with a clean, refined brand and a confident voice, we created LOLA world, a minimalist environment full of bright colors and crisp, product-focused compositions. Making sure to avoid metaphors (like the tired tampon ads of yore), we instead looked for a way to humanize the process, using simple, direct language and clean visual communication.
Adopting a variety of animation techniques, from vector animation to stop-motion to 3D product rendering, we presented a highly dynamic and unexpected sequence
Inherent in the story is the difference between the mysterious, FDA-shrouded tampons that have remained unchanged
for generations, and LOLA's transparent new product line.
This allowed us to spend several days 3D-modeling a bionic tampon, a long-held dream for our animators.
The first animation was a success, with over [INSERT VIEWS] views in the first day of its launch. This led to the creation of the second animation, which also _ [INSERT METRICS IF LOLA HAS THEM].