Work → Kria
Kria | Brand Identity and Website
Kria was in its nascent stages when it approached Oxbow for brand strategy, development, and execution. While Kria's business model had already proven successful, the company needed to more clearly communicate their values and voice. Through a series of workshops, Oxbow helped to define Kria as an investment and strategic communications firm that builds capacity in people and organizations that are doing good in the world. With a clear vision and loyal customer base, we helped Kria to develop an authentic, clean brand across all media.
Kria's mark is densely packed with the company's three foundational themes – positive change, balance, and a guiding light. Every decision of Kria's brand was based around these principles, from use of colors and shapes to the UX of their website.
Oxbow intentionally built a flexible, modular brand for Kria. As a result, the execution of Kria's digital ecosystem was seamless and natural. The result is a cohesive and consistent brand voice across all platforms.