Oxbow
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For Women By Women

LOLA is disrupting the feminine hygiene industry and they tapped Oxbow for an animation full of bright colors and crisp, product-centric compositions for an acquisition campaign.

 

Work β†’ For Women, By Women


For Women, By Women

LOLA  | Animation

The average woman uses more than 10,000 tampons over the course of her lifetime. That's pretty staggering. 

Something else that's pretty staggering? The FDA doesn't require feminine care companies to disclose the ingredients in their products. LOLA is disrupting the feminine hygiene industry with seemingly-obvious values: transparency, convenience, and personalization. Oxbow partnered with LOLA to capture its essence and value with an animation for an acquisition campaign. 

 

The Approach

 
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Armed with a clean, refined brand and a confident voice, we set out to create LOLA world, a minimalist environment full of bright colors and crisp, product-centric compositions. Making sure to avoid metaphors (like the tired tampon ads of yore), we instead looked for a way to humanize the process, using simple, direct language and clean visual communication.

Adopting a variety of animation techniques, from vector animation to stop-motion to 3D product rendering, we presented a highly dynamic and unexpected sequence of events. 

 The good city  πŸ˜€
 The bad city 😒

Inherent in the story is the difference between the mysterious, FDA-shrouded tampons that have remained unchanged for generations, and LOLA's transparent new product line. This allowed us to spend several days 3D-modeling a bionic tampon, which has always been a dream for our animators.

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