Lyndon State


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The Climate Consensus

Lyndon State | Animation

Panthera is the only organization in the world devoted exclusively to the conservation of the world’s wild cats. Their team of leading biologists and law enforcement experts develop innovative strategies to address the dire threats facing cheetahs, jaguars, leopards, lions, pumas, snow leopards, and tigers. In an annual fundraising push corresponding with national Giving Tuesday efforts, Panthera tapped Oxbow to develop and execute a digital campaign to appeal to their donor base and increase first time donors.

Campaign goals:

  1. Grow Panthera’s email list
  2. Meet or exceed donation goal of $50,000

The Approach


Our campaign strategy centered around an intentional, curated process:

  • Give users high quality content
  • Prompt engagement
  • Encourage advocacy
  • Show the truth about our subjects/cause
  • Ask for contributions when Panthera is front of mind