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UChicago

 

Work → Harvard ManageMentor Spark


UChicago Business Analytics

University of Chicago Graham School | Animation

Every successful organization knows how critical learning and development are to progress and growth. When it comes to execution, though, making time for employee education in today’s fast-paced world is easier said than done. Harvard Business Review’s answer? Harvard ManageMentor Spark - a new kind of online learning, designed to be digested on the fly by high-powered employees with busy lives. It’s personalized, learner-driven, and flexible, making it a one-of-a-kind experience that its customers deserve.

People who don’t have time to take a normal online class definitely don’t have time to read a full product description… that’s where we came in. Oxbow partnered with HBR to produce a product animation showcasing HMM Spark’s innovative platform and curriculum. Who knew leadership training software could be so damn sexy?

 
 

The Approach

 

We used a mix of traditional illustrated animation in combination with a stop-motion technique applied to photography. We highlighted the system interface to give prospective learners a little taste of what they could experience. One of our team's favorite frames involves a technicolor dream suit. Watch the entire animation for the full experience.

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CASE STUDY

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