Work → Data Analytics For Business Professionals
Data Analytics For Business Professionals
University of Chicago Graham School | Animation & Enrollment Campaign
Online course options are endless, but the University of Chicago’s Graham School stands out by bringing in professors from the field to teach their classes. Their certificate course offering on Business Analytics is flexible, engaging, and ultimately well-received by employers. Oxbow partnered with the University of Chicago to develop promotional content for the Business Analytics program, and to engage and convert new prospective students to enroll. The University of Chicago tapped Oxbow to lead the campaign. In a short "sprint" engagement, we created 180 new prospects, enrolled 22 new students and received $16.65 in revenue for every $1 ad spend - a great start for the University of Chicago's brand new online program.
- Create Awareness - Educational Program Info, Enrollment & Advocacy
- Increase & Measure Engagement - Action-Specific (Variable)
- Drive Action - Urgency & Strong CTA - “Apply Now”
Creating awareness about the program in a vast and competitive marketplace would be pricey. Instead, we knew the best value would come from the strongest advocates for the school and candidates for the program - the alumni community and student body, regardless of where they live now. By driving traffic to the new campaign page, creating ongoing content responding (remarketing) to on-site actions, and gently steering users towards the next step in the decision making process, we were able to increase enrollment and build an outreach structure for future program outreach.
Prospects: 180 prospects created
Enrolled: 22 enrolled students
ROAS: $18 made for every $1 spent (ROAS = 1,844%)
Impressions: 2.3M total impressions
Reach: 250K total reach
Visits: 7K visits (75% return visitors)
Clicks: 8,553 clicks
Social Engagement: 16,628 social engagements